Soapan Santun, a Malaysian eco-company, specializes in the production of handcrafted soaps. It was established by two young entrepreneurs, Anna Lee and Louis Koh, and the idea struck during a trip to New Zealand, where they discovered the huge amount of waste polluting the environment which inspired them to do better. Following their return to Malaysia, they acted upon this inspiration and were devoted to making gentle cleaning products with a focus on handmade soaps with natural formulas and no added preservatives or chemicals.
They sell a range of soaps from dishwashing soap to shampoo bars, and they are committed to providing natural and secure cleaning products so that consumers and their families can ease into a more comfortable low-waste washing and care routine. By decreasing the use of plastic packaging and using recycled ingredients, Soapan Santun wishes to reduce pollution as much as possible to protect the environment.
CREATIVE
STRATEGY
PROBLEM
Many people are unaware of a low waste lifestyle or have a negative impression that it’s impossible to abide by or implement them in their daily routines. As a result, Soapan Santun needs to promote its strong brand message to the people who are somewhat conscious about the state of the environment that it is not hard living low waste.
CAMPAIGN
STRATEGY
To tell urban low-to-middle income young adults aged 18 to 25 who live in Klang Valley and care about the environment to experiment easily with a low waste lifestyle using Soapan Santun.
01
To educate potential consumers on the benefits of a low waste lifestyle and how Soapan Santun’s products contribute to it.
02
To create influential content to persuade potential consumers to try a low waste lifestyle with Soapan Santun
03
To increase their social media following and engagements (IG & TikTok)
OBJECTIVES
HEADLINE
LIVE BETTER
TAGLINE
EMBRACE LOW WASTE
