Mighty White natural white breads have many qualities that can be compared to those of its competitors, but what stands out the most the fact that the bran and germ layers are removed before sold to the customers, adding to that, most of their customers seem to compliment the fluffy texture which feels softer than its competitors. From the analysis we see above, there are not too many features Mighty White breads have that could lead them towards a niche market, most are the mass, nationwide. However, there are people who strongly prefer their bread to have the bran and germ layers removed and they could be a potential group of people that could be the potential target audience. Mighty White could implement two types of advertising to reach its audience which is traditional and digital advertising. To reach a wider audience and gain new audiences, they could use print advertising such as newspapers, posters, brochures and more. They could also advertise their product to their audience through mobile advertising such as video, app, search, or social ads. Mobile advertising is becoming the new norm as more people are consuming online content through their mobile devices more than ever before.